Your Business 03/04/16

Coffee & clothes: One brand promotes another

A good marketing and promotional strategy ideally translates into sales. While many of us look to think like social media or direct mail to connect with customers, three entrepreneurs took a wildly different approach. They started a whole new business when they worried about attracting shoppers to their new clothing store. Forget about jeans or t-shirts, they instead focused on coffee. ... more Duration: {{video.duration.momentjs}}