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Leveraging the power of social influencers

Finding brand advocates through social media

08/18/17 11:23AM

August 20, 2017: A few tickets to paradise paid off for the founders of Richer Poorer. When the pair came up with a risky marketing initiative, everyone at the company thought they had lost their minds. A trip to Hawaii for six helped turn social influencers into brand ambassadors. watch

The 20/20/20 rule can help business growth

The 20/20/20 rule could make you a profitable company

08/18/17 11:23AM

August 20, 2017: Becoming a profitable business doesn’t happen overnight. You need to commit to growth by coming up with your best practices. Eddie Yoon, the founder of Eddie Would Grow, explains how the 20/20/20 rule could help your sales skyrocket. watch

5 ways to clean up a toxic work environment

What can you do in a toxic work environment?

08/18/17 11:23AM

August 20, 2017: Angry people or poor leadership can zap productivity and hurt any business. If your company is evolving into a toxic work environment, you need to recognize it and stop it. Here are 5 tips for fixing a hostile workplace. watch

A Silicon Valley billionaire shares tips...

Chet Pipkin, the founder of Belkin, on his company's growth

08/18/17 11:23AM

August 20, 2017: Belkin is a giant in the tech industry, and for the past three decades, Chet Pipkin has been running the show. He started the company in his parents’ garage with little knowledge about hardware or software. In the exploding world of PC’s, he knew customers would need his products. Here is Chet’s advice for business growth in... watch

How to maximize your marketing dollars

Instagram, Facebook, and Twitter are a few ways to attract...

08/18/17 11:23AM

August 20, 2017: Tariq Farid, the founder and CEO of Edible Arrangements International, and Trent Fraser, the president and CEO of Volcan De Mi Tierra, talk about the importance of marketing and how you can maximize your investment when trying to engage with past, present and future customers. watch

This limo business is cruising in high gear

This chauffeur business shifted into a high gear and took off

08/11/17 12:01PM

August 13, 2017: Maurice Brewster’s love of vintage cars, especially luxury ones, had him buy an old Rolls Royce at a car show and persuade his wife Rhonda that they should start a company driving brides on their wedding day. However, when they found their Rolls stuck in park on weekdays, they had to change the car model as well as their... watch

How these businesses became household names

Favorite businesses that we profiled over the past 11 years

08/11/17 12:01PM

August 13, 2017: As we celebrate the start of our 12th season on MSNBC’s “Your Business,” here's a look at some of the amazing success stories we’ve featured over the years. When we first met these entrepreneurs they were small and now their businesses have become household names. watch

Using content marketing to drive online sales

Adam Singolda has tips on creating high-impact content marketing.

08/11/17 12:01PM

August 13, 2017: In today’s world, people expect value. They also build relationships and trust with brands. Over time that converts into sales. Adam Singolda, the founder and CEO of Taboola says the traditional “Click Here” and “Buy Now” method of advertising is not effective. He share tips to help boost your content marketing and increase sales. watch

Giggly Goggles:  pitch perfect for the pool

Giggly Goggles help kids see better underwater.

08/11/17 12:00PM

August 13, 2017: Daphne Kaufer, founder and designer of Giggly Goggles, says that traditional goggles are uncomfortable. They pull your hair and have a tendency to leak. So she created soft goggles for active kids. Giggly Goggles feature whimsical designs and textured rubber for great traction so they stay in place. Let’s find out if our... watch

5 ways to get more eyeballs on your blog

Five smart strategies you can use to create a successful blog.

08/11/17 12:00PM

August 13, 2017: Don’t underestimate the power of a blog! If it's done right, blogging can be a valuable marketing tool for your business. Here are five ways to help your blog standout, get more traction and engagement with customers to help your business grow. watch

Fans are going bananas for baseball

Fans are going bananas for baseball

08/04/17 12:07PM

August 6. 2017: What do you get when you combine a baseball game with the circus? You get the Savannah Bananas. It’s a minor league baseball team with an owner breaking all of the rules. He’s changing the lengthy game into a show that can’t be missed. watch

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About Your Business

Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and... read more

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