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Is your business protected from catastrophe?

Protecting your business from disaster

09/22/17 07:53AM

September 24, 2017: Most business owners have to deal with failed agreements, disappointing employees and broken contracts. There are other disasters that founders hopefully never have to face: fire, floods and earthquakes. The owners of a lumber and furniture company thought they lost everything when a massive fire ripped through their building. watch

5 ways to increase your repeat business

5 ways to get customers to buy more

09/22/17 07:53AM

September 24, 2017: Do you target new customers or your current clientele when you’re launching a new product? Selling to your existing customers may actually be easier. Here are five ways to give your repeat business a boost. watch

Boosting your sales after they’ve slowed

Will Dean and Christiane Lemieux on increasing slow sales

09/22/17 07:52AM

September 24, 2017: Every company experiences a time when growth is flat. Will Dean, the founder and CEO of Tough Mudder, and Christiane Lemieux, the founder of The Inside, tell us how they managed periods of static growth to build the successful brands they run today. watch

Are you ready for a business partner?

How can your work with a business partner?

09/22/17 07:52AM

September 24, 2017: Which has more growth potential: finding a partner or choosing to remain a sole proprietor? Let’s ask the expert. Patrick McGinnis is the founder of Dirigo Advisors. watch

Getting email marketing to work for you

Create an effective email marketing campaign

09/22/17 07:52AM

September 24, 2017: Social media hasn’t killed off email marketing. It’s actually had the opposite effect. Pushing out messages to customer inboxes tends to drive more leads. Maria Semple, the founder of The Prospect Finder, tells us how email marketing can work for you. watch

Customers are buying this bean bag furniture

Yogibo sells its bean bag furniture at hundreds of fairs and...

09/15/17 08:54AM

September 17, 2017: The creator of Yogibo knew that he needed shoppers to touch and feel his bean bag furniture in order to sell it. He insists that he and his employees get out of their stores and step away from their computers to meet their customers at hundreds of gatherings every year. watch

How retailers can prep for holiday shoppers

How to create a marketing plan for the holidays

09/15/17 08:54AM

September 17, 2017: As summer ends and we head into fall, do you have a holiday marketing plan in mind already? Do you know how you’re going to get people to stop by your store instead of visiting a competitor? Lindsay Anvik, the CEO of See Endless, shares some of these tips for prepping for the holidays. watch

How to hire a public relations team

How to hire a public relations team

09/15/17 08:54AM

September 17, 2017: Hiring a public relations firm is one way to introduce your brand to customers you may not have connected with before. Jodie Snyder Morel, the co-founder and co-CEO of DANNIJO, and Andrew Perlman, the CEO of Form Holdings, tell us what it’s like to partner with a PR firm and how you can successfully manage an effective... watch

This circus reinvents the way people play

This circus reinvents the way people play

09/15/17 08:54AM

September 17, 2017: From the moment you step inside the headquarters of Two Bit Circus, you’re immersed in a world of fun and games. The founders behind the company have turned their passion for interactive art into a thriving experiential entertainment company. watch

An indoor biking course for all seasons

Turning a hobby into a successful business

09/08/17 11:54AM

December 3, 2006: Ray Petro wanted a place to go mountain biking, even in winter. Since he couldn’t find anywhere that fit the bill, he decided to open his own bike park, which allowed him to turn his hobby into a business. watch

The secrets of being a mystery shopper

What is a mystery shopper?

09/08/17 11:54AM

March 2, 2008: How do you make sure your employees are providing top notch customer service? Some bosses use mystery shoppers to put their staff to the test. MSNBC’s JJ Ramberg donned a trench coat and went undercover to see who’s getting high marks. watch

This bottle opener is a sublime idea

A lime bottle opener for your beer

09/08/17 11:54AM

July 18, 2010: The next time you have a crazy business idea over a beer, you should think of Matt Moman. Find out how fake limes, Corona beer and a little inspiration turned this entrepreneur's dream into a booming business. watch

Carving up the private autopsy industry

Private autopsies have grown in popularity

09/08/17 11:54AM

October 26, 2008: The deceased must be protected and given a voice. Those are just two reasons why Vidal and Vicki Herrera got into the private autopsy business. They saw the importance of providing a service like this, which is how 1-800-AUTOPSY came to life. watch

How to valuate an emerging business

A method to use when determining the value of your business

08/25/17 09:41AM

August 27, 2017: One question you may find yourself without an answer to, is how much your company is actually worth. If you were to sell it tomorrow, would you know how much someone would buy it for? Let’s ask the expert. Chris Myers is co-founder and CEO of BodeTree.com, a financial management platform for businesses. watch

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About Your Business

Financial journalist, author and entrepreneur JJ Ramberg focuses on issues and opportunities for businesses across the United States. She highlights important matters that affect business leaders, and offers news, guidance, and insider tips to help them optimize growth, get work done and achieve success. Since its inception, the program has profiled hundreds of businesses to highlight how they have overcome challenges while also offering insightful interviews with business experts and... read more

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