The Last Word with Lawrence O'Donnell 09/17/13

The problem that could have brought down Obama’s reelection...

The message that President Obama and his team tried to sell during his re-election campaign hinged a lot on likeability and the economy, but one of the key strategies in winning a second term was the campaign's advertising: both the crafting and the targeting ads. MSNBC’s Lawrence O'Donnell talks with Richard Wolffe about his new book on the 2012 Obama campaign, titled "The Message." ... more Duration: {{video.duration.momentjs}}