The Last Word with Lawrence O'Donnell 07/05/12

‘I Vote’ campaign looks to win over young voters

A new campaign hopes to re-energize the youth vote by using viral videos and social media. MSNBC's Lawrence O'Donnell speaks to the "I Vote" campaign co-founder, Haroon Saleem, and its filmmaker, Jessica Sanders, about how influential the youth vote ... more Duration: {{video.duration.momentjs}}