The Last Word with Lawrence O'Donnell 10/03/13

GOP branding crisis

The Republican party seems to have forgotten the rebranding strategy it came up with following the 2013 election. Once the shutdown over the Affordable Care Act ends, how will the Republican party recover? MSNBC’s Alex Wagner talks to MSNBC's Chris Hayes and Steve Kornacki. ... more Duration: {{video.duration.momentjs}}