‘I Vote’ campaign targets the youth vote


Young voters turned out to the polls in staggering numbers in 2008, hands down helping Barack Obama beat John McCain for the presidency. Election results showed 66 percent of this group voted for Obama and 32 percent voted for McCain.

Although the stakes are still high, experts are now questioning whether or not participation will be sustained in the upcoming 2012 presidential election. According to a recent poll by Gallup, only 56 percent of registered voters under the age of 30 say they “will definitely” vote this year.  

The newly launched “I Vote” campaign reminds young Americans why they should hit the voting booths this November. Currently pending as a non-profit organization, the group is trying to increase voter turnout among the under 30 set by way of social media, viral videos and PSAs. The group hits on issues that directly impact this new generation of voters today, such as civil rights, women’s issues, health care and student loans. The group aims to not only motivate young people to fulfill their civic duty by voting, but to stay engaged in the political dialogue.

Tonight at 10pm ET, we’ll talk to co-founders of the “I Vote” campaign, Haroon Saleem and Oscar-nominated filmmaker, Jessica Sanders.

— By Kelly Wilkinson