NRA tries to get in on viral game with HRC copycat campaign

Updated
nra-stand-and-fight-msnbc
nra-stand-and-fight-msnbc

That was fast.

Just two days after the Human Rights Campaign’s hugely successful social media campaign for marriage equality, the NRA launched its own attempt Wednesday night.

#NRAStandAndFight and show your support for our Right to Keep and Bear Arms by changing your photo to this image! twitter.com/NRA/status/317…

— NRA (@NRA) March 28, 2013


The NRA’s Tweets and Facebook posts prompt users to change their profile photos to the image above in a public show of support for the right to bear arms.

The timing of the campaign is particularly cringe-worthy to gun control advocates: Thursday morning marked the release of the Newtown, Conn. search warrant findings, as well as the unveiling of the Bloomberg-backed Mayors Against Illegal Guns’ new ads featuring parents of children killed in the Newtown mass shooting.

That wasn’t an accident:

Bloomberg’s spending millions to destroy the #2ndAmendment. Contact your lawmakers in opposition of anti-gun attacks! twitter.com/NRA/status/317…

— NRA (@NRA) March 28, 2013


So if a new red logo starts to fill up your timeline or News Feed, go with your gut–that double-take is warranted.

NRA tries to get in on viral game with HRC copycat campaign

Updated