Minnesota Vikings quarterback Brett Favre celebrates his touchdown against the New Orleans Saints during the first quarter of the NFL's NFC Championship football game in New Orleans, Louisiana, Ja. 24, 2010.
Mike Segar/Reuters

Favre in the pocket for Cochran

Updated

Thad Cochran is hoping to pull out an overtime win in his runoff battle with primary challenger Chris McDaniel after wrangling Brett Favre to star in his latest TV campaign ad.

Cochran released a fourth-quarter ad on Wednesday where NFL legend Brett Favre sells Cochran as Mississippi’s “strong voice in Washington.”

“I’ve learned through football that strong leadership makes the difference between winning and losing,” Favre says in the ad.  “And when it comes to our state’s future, trust me: Mississippi can win and win big with Thad Cochran.”  

The former Green Bay Packers quarterback is a hometown sports hero in Mississippi and what Cochran hopes will be his hail-mary when he faces state Sen. Chris McDaniel in the runoff on June 24. 

“On June 24 I encourage you to stand with a proven and respected leader Thad Cochran,” Favre says. “Please tell your family and friends, let’s stand with Thad.” 

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Favre in the pocket for Cochran

Updated