Chocolate Chip Cookie Dough has been renamed to I Dough, I Dough in participating Ben & Jerry's Scoop Shops.
Photo by Ben and Jerry's/Business Wire

Ben & Jerry’s celebrates marriage equality with ‘I Dough, I Dough’ flavor


The ice cream brand Ben & Jerry’s, a longtime supporter of same-sex marriage, joined the nationwide celebration of the Supreme Court ruling which made marriage equality the law of the land on Friday with a sweet sentiment of their own.

The newly minuted “I Dough, I Dough” ice cream has a fitting new label and updated packaging showcasing two cows wearing top hats with their tales intertwined to show solidarity and unity. The cow is Ben & Jerry’s unofficial mascot.

“Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” Ben & Jerry’s CEO Jostein Solheim said in a press release. “And at Ben & Jerry’s, there’s only one way to celebrate: with a scoop of ‘I Dough, I Dough,’ Marriage equality never tasted so good!” he added.

Crowds react to Supreme Court's marriage equality ruling
Crowds around the country reacted with elation and disappointment to the Supreme Court's ruling on marriage equality.
The ice cream company has always supported the LGBT community since its creation 37 years ago. They were the first company in Vermont to offer full benefits to same-sex couples, and in 2009 they renamed their popular ice cream flavor “Chubby Hubby” to “Hubby Hubby” following the legalization of gay marriage in the company’s home state of Vermont.

The new ice cream flavor is available online through their Human Rights Campaign and in select Ben & Jerry’s shops. 

Ben and Jerry’s isn’t the only commercial enterprise to show support for the landmark ruling. Jello, Kellogg’s, Target, and Starbucks are just a few of the brands who embraced marriage equality on social media in the wake of the historic Supreme Court decision.