'End Family Fire' aims to 'change the dialogue' about gun safety

4.6 million children live in houses with fully loaded firearms; eight of those children each day are killed or injured from family fire in the home. The Brady Campaign, alongside the Ad Council, released a new ad, called “End Family Fire,” promoting safe storage of firearms to reduce the staggering statistic of childhood fatalities. Kris Brown, the co-president of the Brady Center joins Stephanie Ruhle to discuss the campaign and the effort to reduce family fire incidents. You can learn more about the campaign at www.endfamilyfire.org.

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