Republican officials are not blind to their demographic problems. GOP candidates tend to excel with whites, men, and older voters, and that may even be enough in the short term for Republicans to take control of Congress, but it's not a recipe for long-term success. Party leaders know this, but aren't entirely sure what they're willing to do about it.
Since changing their policy agenda has been deemed out of the question, many Republicans have resorted to rhetorical experimentation, trying to come up with new ways to persuade Democratic voters to make the jump to the increasingly far-right GOP. In 2012, for example, the RNC aired ads encouraging women to "break up" with President Obama. Earlier this year, the RNC unveiled a new pitch to millennials featuring a young man with ill-fitting clothes, awkwardly reading cue cards on energy policy.
These pitches weren't especially effective, though the party apparently keeps trying.
In the latest attempt to woo female voters, a Republican group has launched an ad featuring a woman's declining "relationship" with President Obama. [...]
The Republican group Americans for Shared Prosperity is behind the 60-second spot, called "Dating Profile," with Florida GOP consultant and media man Rick Wilson at the helm. John Jordan, who heads the group, told POLITICO the goal of the ad is "to communicate with women voters in a way that outside groups and campaigns haven't."
Which is to say, badly.
The spot features a young woman saying she "fell in love" with a man in 2008, "stuck with him" in 2012, but now that he "thinks the only thing I care about is free birth control," she intends to vote against "his friends."
How this got past the focus-group stage is a bit of a mystery to me.