Twice a year, the brand tracking group YouGov BrandIndex publishes its “list of the US brands with the most Buzz.” To calculate a brand’s Buzz score, the group asks survey subjects, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Subway, Ford and Lowe’s had the three highest Buzz scores this year.
YouGov BrandIndex (not a fan of spaces?) also breaks down the results by several demographic categories, including political party affiliation.
Soooo, some obvious differences here, huh– where Democrats and Republicans get their info, how they ship things and what they do in their free time. Dems are clearly keeping busy watching movies on their Apple computers, buying cheap homegoods at Target, and munching on Cheerios.
Meanwhile, the Republicans are building stuff with Lowe’s lumber, flipping between that WWI doc on the History Channel and Shark Week on the Discovery channel.
But the most outstanding difference has to be Republicans’ love for Olive Garden! Seriously Republicans? Olive Garden? The mass produced “when you’re here, you’re family” feel is really what you’re into? There might be another side to this “culture war” that I’ve never before considered.
At least we can all agree on Subway…
What would your brand breakdown look like? The comments are open.