Wisconsin’s voter ad campaign: Start looking for those important papers

Updated
 

Jessica Arp of Wisconsin’s Wisc TV posts this video from the preview of the state’s new “Bring It to the Ballot” ad campaign. The idea is to explain how to vote in the state now that Republicans have made voting harder. The audio – it’s a radio spot – is cut off at the very beginning, but I think it’s a woman chiding a man about not being able to find his important papers.

MAN: I, uh, put them somewhere?

WOMAN: Well, start looking. Because now you need a photo ID to vote. You probably already have one, but if you don’t, documents like a utility bill, a certified birth certificate and Social Security card could get you a free Wisconsin state I.D. from the Division of Motor Vehicles.

MAN: It’s free? Free works.

Tell it to 84-year-old Ruthelle Frank, who knows where her important papers are but who hasn’t got a birth certificate and who may have to spend $200 or more getting one with her name spelled right.

BTW, Wisconsin’s Republican majority approved a budget of $436,000 for the ad campaign. By contrast, the campaign to save Governor Scott Walker from a recall has spent about $3 million so far.

Earlier: Your ideas for the Wisconsin PSAs.

Wisconsin

Wisconsin's voter ad campaign: Start looking for those important papers

Updated