Some political observers (including Rachel at 7:30 in this clip) have interpreted the style of a recent Ron Paul ad as an allusion to the F-150 Ford truck TV commercial. I have an alternate theory: Ron Paul is a typography nerd.
What I see in both the Ron Paul ad in question and the F-150 ad is the (celebrated virally at the time) 2007 kinetic typography rendering of the “What does Marsellus Wallace look like?” scene from Pulp Fiction. (NOTE: Contains curses! DOUBLE NOTE: They’re Sam Jackson curses, so don’t just turn the volume down, put your headphones on.)
And then yesterday I was poking through the links on Kent’s Ron Paul post and found this other Paul ad:
In case you didn’t watch for long, eventually it explodes into a heavy metal sountrack, making it a weird descendant of a libertarian’s “Imagine” and wil.i.am’s Yes we can remix. But all that aside, it’s quite a typographical feast.