It turns out the Bloomberg folks say they are not pulling that ad or tweaking it. In fact, they’re spending more money to keep it on the air. The Hill reports that Independence USA PAC has put almost $800,000 on the extended ad buy. As of Sunday, the ad will have run 574 times in Halvorson’s district.
For Bloomberg, it appears to be money well-spent. Halvorson appears to have gone from being an instant front-runner in this month’s crowded Democratic field to polling in second place. If the NRA is supposed to be the big scary monster that chases talk of gun reform out of the public square, then Godzilla just met a new Mothra.