Doofus di tutti Doofi Michael “The Situation” Sorrentino has been asked by apparel chain Abercrombie & Fitch not to wear their clothes on MTV’s “The Jersey Shore.” And they’re prepared to pay for the favor. Here’s their actual press release.
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
Abercrombie & Fitch
Brand Senses Department
In a remarkable coincidence the legal firm representing the originators of the popular brand known as “democracy” mailed this note to Washington: