It’s alive! –The Maddow iPad app

Updated
It's alive! --The Maddow iPad app
It's alive! --The Maddow iPad app

The Rachel Maddow Show iPad app is now available for free in the iTunes app store.

The app consists of two main parts. The first is a video archive featuring all of the latest show clips archived by date, including Web extras like Bill Wolff’s daily videos.

The second part of the app is a gateway to our collective viewing through Twitter (sorry I don’t have a screen grab of that yet. I’ll update here when I get one). So it includes the #Maddow channel as well as a more distilled version that is a channel of featured tweeters and also a highlights channel that includes the related links tweeted by @MaddowApp and tweets favorited during the show.

The app is also the launchpad for future MSNBC show apps, so eventually from the Maddow app you’ll be able to access videos for Countdown, Ed, everything from Willie Geist in the wee hours to Lawrence’s last word.

A bit more explanation of the @MaddowApp Twitter account after the jump…

The content on the Twitter side of the iPad app is largely controlled through the @MaddowApp account. If MaddowApp favorites your tweet, it’ll show up in the highlights tab of the iPad app. The idea is that if you’re watching the show after it has aired live on TV, like the next morning, you might not find the most relevant tweets in the #Maddow channel but you can at least look at the highlights to get a general sense of the audience reaction to the live broadcast.

On the subject of relevant tweets, we had a notion to feature the most avid Maddow tweeters in a separate channel. The problem we ran into is that Maddow tweeters talk about any number of other things when TRMS isn’t on, which made the channel pretty noisy in the off hours. So instead we are growing a list of political tweeters who also tweet on the #Maddow hashtag during the show. If @MaddowApp is following you, your tweets are being featured in that list. I don’t have a formal means of building the list, I just add one or two a day as I run into them and when I think of it, so if you’re not in there, don’t take it personally. If you don’t want to be followed by MaddowApp or you have a recommendation for who isn’t already being followed by MaddowApp but would be good to include in the list of featured tweeters, let me know in the comments below, or by mail (Will at msnbc.com) or on Twitter to @WillAtWork.

And of course, if you have any other questions, let me know.

UPDATE: Now available in the Canada app store. No Australia yet but don’t give up hope.

UPDATE 2: Hey Android users…

It's alive! --The Maddow iPad app

Updated