JC Penney removed this shirt from its website yesterday after it sparked huge negative public outcry.
If the shirt itself wasn't bad enough, the online description read, "Who has time for homework when there's a new Justin Bieber album out? She'll love this tee that's just as cute and sassy as she is."
But because of pressure from the public, JC Penney has apparently realized that telling little girls their looks are far more valuable than their brains and they should leave the thinking to the boys, might not be a good idea.
The apology:
J.C. Penney is committed to being America's destination for great style and great value for the whole family. We agree that the "Too pretty" t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.