Pedro Rojas holds a sign directing people to an insurance company where they can sign up for the Affordable Care Act, also known as Obamacare, before the Feb. 15th deadline on Feb. 5, 2015 in Miami, Fl.
Photo by Joe Raedle/Getty

ACA scores big on customer satisfaction

Updated
When the Affordable Care Act’s Republican critics were making all kinds of dire predictions about the inevitable “failures” of “Obamacare,” one of the charges was that American consumers will end up hating the coverage they receive through the reform law.
 
And for those ACA detractors looking for something, anything, to bolster their contempt for the law, I’m afraid I have more bad news: Americans who received coverage through Obamacare tend to be quite pleased with the results.
Obamacare customers nationally also tended to be more satisfied with their plans bought in 2014 than people who primarily have traditional job-based health coverage – the majority of those with insurance – the study by the J.D. Power market research company found.
 
And those customers from last year were as happy with their coverage as other people who had multiple choices when it came to buying plans outside Obamacare markets from insurers or brokers, according to the J.D. Power report, which was released Thursday.
The full market-research report is available online here.
 
This is obviously just one study, and other analyses may draw other conclusions, but let’s not forget that this isn’t the first evidence we’ve seen pointing to high customer-satisfaction rates for those who buy coverage through the Affordable Care Act.
 
Politico reported back in November: “A majority of Americans give good reviews for insurance they recently acquired through government exchanges within the past year, a new poll shows. With the second round of Obamacare enrollment set to begin on Saturday, 71 percent said their coverage through the exchanges was good or excellent, according to a Gallup poll released Friday. Another 19 percent said the coverage was fair, while 9 percent rated it poorly.”
 
As for why ACA customers are pleased, Sarah Kliff had a good explanation.
The J.D. Power survey … shows that people with employer-sponsored coverage who have “multiple plan options” have the exact same satisfaction rating as the people on Obamacare. And this might actually circle back to the cost issue. People shopping on Obamacare have the option to decide whether they want a plan with a high premium or a low one. Shoppers have typically gravitated toward the lower-cost premium. The average monthly premium on Healthcare.gov is $374. For people getting coverage at work, the average premium is $464.
 
What this data suggests is that health-care shoppers seem to be okay with a trade-off: they like the idea of selecting a lower-premium plan, even if it might mean incurring higher out-of-pocket costs down the line – and are more satisfied customers as a result.
As for the ACA predictions Republicans got right, I still haven’t found one.
 

Affordable Care Act and Obamacare

ACA scores big on customer satisfaction

Updated