North Carolina Senate: The Social Election

In North Carolina, Democratic incumbent Senator Kay Hagan is fighting a tough battle to hold on to her seat against Republican challenger Thom Tillis. The Republican has run on a message of safety and security, talking to voters about the threats presented by Ebola and ISIS, a move that Hagan has called "scare tactics." The senator, meanwhile, has criticized Tillis on cuts to education and his support of stricter voter ID laws.

The latest polls: Hagan previously had a slim lead in the polls, but the latest NBC News/Marist poll released Oct. 26 shows Hagan and Thillis in a tie at 43% each. Hagan has a 10-point lead with women, while Thillis has an 11-point lead with men.

So how does this race stack up on social media? Here's a look at the Twitter numbers:

Who is talking about the North Carolina Senate race?

The following infographic, provided by Twitter, shows a snapshot of social conversations about North Carolina politics from the state's Twitter users over the past seven days. It also includes a breakdown of those conversations by age and gender (age and gender of Twitter users are determined by Twitter using their own internal algorithms). The data updates once a day at midnight.

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What issues do North Carolina voters care about?

The following infographic shows the most talked-about political issues by North Carolina Twitter users on the platform today. The data is based on keyword searches for a variety of terms associated with each topic. The data is provided by Twitter, and updates once a day at midnight.


How do the candidates stack up against each other?

How much is each candidate being talked about on Twitter? This infographic visualizes the number of Twitter mentions of each candidate today, and is updated once a day at midnight.

Head-to-Head

For more, see our social snapshots of the national race, Iowa, Kentucky, Colorado, and Georgia.