First, Google created a new parent company, Alphabet. Now it's doubling down on the rebranding effort with a new logo.
"Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel," the company wrote Tuesday in a blog post. "And today we're changing things up once again."
The flat design is meant to represent a more versatile company -- one that recently restructured so that Google is a subsidiary of Alphabet.
"As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."
Google also changed its little blue "g" logo to a multi-colored capital "G." The new look is rolling out across Google's various products "soon."
This story originally appeared on NBCNews.com