A woman sports a hat with the Republican elephant symbol on Aug. 29, 2012 during the Republican National Convention in Tampa, Fla.
Brendan Smialowski/AFP/Getty

RNC tries to win over women, minorities in new ad campaign


The Republican National Committee has released an ad campaign in an effort to improve its standing with women, minorities and young voters.

The “Create Your American Dream” spot will play in 14 key midterm election states and shows men and women of several nationalities declaring why they are Republicans.

The ad campaign comes a day before the anniversary of the RNC issuing its scathing autopsy report, which reflected on the party’s failures during the 2012 election. It concluded that the party has a major messaging problem. Among the gripes: “young voters are increasingly rolling their eyes” at the GOP, and minorities “wrongly think Republicans do not like them.” Others described the GOP as a group of “stuffy old men.”

Hardball with Chris Matthews, 3/17/14, 7:27 PM ET

One year after ‘autopsy,’ GOP touts progress

Jonathan Capehart and Cynthia Tucker join guest host Joy Reid to talk about the one-year anniversary of the RNC’s Growth and Opportunity project, also known as the GOP’s ‘autopsy,’ and asks whether or not the Republican Party has learned anything from…

“I believe in opportunity for all,” says one person in the new ad. Another cites “religious freedom.” Others say they are Republicans because “every human life is worth protecting” and “I believe a strong military equals a strong America.”

RNC Chairman Reince Priebus said the campaign will “highlight why so many million Americans vote Republican.” The ads will appear in states with important Senate races, including Arkansas, Alaska, Louisiana, North Carolina, Colorado, Michigan, West Virginia, South Dakota, Iowa, Montana, Minnesota, New Mexico and Oregon.

Priebus insisted to Politico Sunday that the GOP has made progress since the autopsy report was released.

Reince Priebus and RNC

RNC tries to win over women, minorities in new ad campaign