Republican presidential candidate, Sen. Rand Paul, R-Ky. is introduced at his campaign event held at a restaurant, Jan. 8, 2016, in Ottumwa, Iowa.
Photo by Jae C. Hong/AP

Rand Paul unleashes cartoon to take down Ted Cruz

Sen. Rand Paul has been struggling to gain traction with voters throughout this campaign season, so he’s embracing unconventional methods – such as animated cartoons – to set himself apart from the GOP pack.

In a new attack ad aimed at 2016 front-runner Sen. Ted Cruz, two crudely drawn characters with inexplicable robotic British accents take the the Texas lawmaker to task for accepting millions of dollars in donations from Wall Street firms like Goldman Sachs and for not voting for legislation that would have audited the Federal Reserve, which has long been a passion project of Sen. Paul’s.

“I hear good things about the Rand Paul, he is for individual liberty, the free market and auditing the Fed,” says the male cartoon character in the video when asked who is the “real” grassroots candidate.

“I like this Rand Paul, and his hair,” replies the female character.

RELATED: Rand Paul: ‘Trump is a disaster’ for the GOP

The cartoon, titled “Audit the Ted,” comes on the heels of Paul’s decision to sit out the most recent Republican presidential debate. It was the first time Paul was set to be excluded from the top-tier, prime-time candidates forum due to his dwindling poll numbers, which have remained in the single digits throughout the campaign. “By any reasonable criteria Senator Paul has a top tier campaign. He will not let the media decide the tiers of this race and will instead take his message directly to the voters of New Hampshire and Iowa,” his campaign said in a statement at the time.

Depending on your point of the view, this new ad is either a sign of Paul’s desperation or evidence that he is fully embracing his iconoclastic image to reinvigorate supporters who once saw him as a potential 2016 favorite. Still, this ad may bring up memories of another infamously awkward campaign ad, eccentric 2008 Democratic candidate Mike Gravel’s wordless “rock” ad: