President Barack Obama smiles in the Oval Office at the White House on Feb. 11, 2014 in Washington, D.C.
Photo by Andrew Harrer/Pool/Getty

Baby Barack photo reminds Americans to sign up for health care

Updated

Everyone loves a good Throwback Thursday photo, but the Obamas are using the occasion to send a message: Sign up for health insurance under the Affordable Care Act.

With just a few weeks before the Feb. 15 registration deadline, Obama used the White House Instagram account to remind citizens that no one stays young, healthy, and invincible forever. To drive that message home, the White House shared a picture of baby Barack splashing in the water. 

No one stays young and invincible forever. Make sure you #GetCovered by February 15 at HealthCare.gov. #TBT

A photo posted by The White House (@whitehouse) on

The first lady also used her own Instagram to encourage sign-ups, posting an adorable picture of herself doing a headstand as a child. 

#TBT to being young and invincible. But now it’s time to stay healthy and #GetCovered by February 15 at HealthCare.gov.

A photo posted by First Lady Michelle Obama (@michelleobama) on

Despite predictions of failure from the right, 9.5 million people have enrolled in health coverage under Obamacare, meeting the White House’s prescribed goal.

Barack Obama, Michelle Obama, Obamacare and Social Media

Baby Barack photo reminds Americans to sign up for health care

Updated