Fresh off a post-election Twitter rant about President Obama’s re-election, Donald Trump is raising more eyebrows with his latest ad for Macy’s department store.
In the ad, featuring other Macy’s brand personalities including Taylor Swift and Martha Stewart, Trump interacts with movie clips of Edmund Gwenn, who played Kris Kringle in the classic film “Miracle on 34th Street.” Trump, who demanded to see President Obama’s birth certificate and college transcripts, plays the role of the skeptic, questioning whether Santa Claus is real or not, the New York Times reported.
Trump reportedly asks Gwenn’s character, “What’s with the get-up Kris?” Gwenn responds that he is Santa Claus, prompting Trump to insist, “Let me see for myself,” then yanks on the actor’s beard.
Although Martine Reardon, the chief marketing officer for Macy’s, told the Times that Trump was given the role because he typically delivers the one-liners in the holiday ads, using the businessman’s birtherism as a joke could backfire. A petition circulated by MoveOn.org pushing for the store to “Dump Trump” had gathered nearly 19,000 signatures by Saturday.
Among the arguments for Macy’s removing Trump from their ads was his “unpleasant, nasty and despicable behavior,” according to the petition.
“For well over a year,” the petition reads. “Trump perpetuated the racially charged birther conspiracy, repeatedly arguing that President Obama has been lying and was not born in the United States.”
Other reasons given for the store to disassociate itself from Trump included his denial of climate change, his sexism and his outsourcing of jobs to China.
In addition to his role as a spokesman, Trump also has a business relationship with Macy’s and sells his own brand of ties and fragrances at the store.