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Lamar Odom paid $75,000 for round-the-clock sex and companionship at brothel

Odom remained unresponsive Thursday in a Las Vegas hospital after he was found unconscious at the Love Ranch earlier this week.

Retired basketball star Lamar Odom, who remained unresponsive Thursday in a Las Vegas hospital after he was found unconscious at the Love Ranch this week, paid $75,000 for 24-hour-a-day companionship from two women, the brothel's owner told NBC News Thursday.

Odom used a credit card to take care of the five-day package, which Love Ranch owner Dennis Hof said included sex and activities like cooking, watching TV together and going out to dinner — a deal commonly called the "girlfriend experience."

WATCH: Former NBA star fights for his life

Odom arrived last Saturday at the brothel in the western Nevada town of Crystal. He had planned to extend his stay through this Saturday to celebrate Hof's birthday but had yet to renegotiate his bill, Hof said.

Odom remained in a coma Thursday at Sunrise General Hospital, where he has been visited by his wife, Khloé Kardashian, the reality TV star, and former Los Angeles Lakers teammate Kobe Bryant.

While Odom and Kardashian were widely reported to have filed for divorce in December 2013, citing irreconcilable differences, California court records obtained Wednesday by NBC News show that the divorce still hasn't been finalized.

Marriage law attorneys said that means Kardashian would have legal authority in the event someone has to make an "end of life" decision to remove Odom from life support.

This article first appeared at NBCNews.com