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Game on Google Play allowed users to shoot gay men

The Android game, "Ass Hunter," encouraged players to shoot gay characters hiding in bushes.
An activist's silhouette is seen through a rainbow flag during a gay rights parade in Kiev on May 25, 2013.
An activist's silhouette is seen through a rainbow flag during a gay rights parade in Kiev on May 25, 2013.

Google has removed a cell phone game from its app store that allowed users to fire at naked gay men with a shotgun, following backlash from players who found it offensive. The Android game, "Ass Hunter," encouraged participants to shoot gay characters hiding in bushes.

Google, which doesn't comment on individual apps, removed the game from the Google Play store by Monday morning. The cache, dated Nov. 5, reveals a 5-star review from two users and the description of a "popular game hunting on gays." Users are challenged to "play and do not be gay." Additional information includes a content rating for "everyone."

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The developer didn't immediately respond to msnbc's request for comment.

A screenshot of gameplay in \"Ass Hunter\"
A screenshot of gameplay in \"Ass Hunter\"

Users took to Twitter early Monday morning, using "#DeleteAssHunter" to urge Google to remove the game.

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The company's Developer Program Policies forbid hate speech, defined on the website as "content advocating against groups of people based on their race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity."

Google Play allows users to access their apps and digital content in sync on both their mobile devices and computers.