Donald Trump, president and chief executive of Trump Organization Inc., speaks during the Republican Party of Iowa's Lincoln Dinner in Des Moines, Iowa, on May 16, 2015.
Photo by Daniel Acker/Bloomberg/Getty

Donald Trump: 75% of Latinos have negative view of GOP front-runner

Updated

Three in four Latinos say they have a negative view of Donald Trump, and more than half believe that his comments about Mexican immigrants were racist and inappropriate, according to a new NBC News/ Wall Street Journal/ Telemundo poll.

The poll of 250 Latinos found that 75% view the real estate mogul and GOP presidential front-runner unfavorably, with 61% saying that their view of him is “very negative.” Just 13% of respondents said they have a positive view of Trump.

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The Republican presidential candidate has claimed that Latino voters “love” and support him, citing some state-based polls. But the new national survey of Latino adults found that more than half believe his rhetoric about immigration is offensive.

During his announcement speech in June, Trump said that Mexico is “sending people that have lots of problems … They are bringing drugs. They are bringing crime. They’re rapists. And some, I assume, are good people.”

Asked to assess that comment, 55% of Latinos said that the remarks were “insulting and racist and have no place in a campaign for president.”

Another 29% said that “Trump should have been more careful with the language he used, but he is raising an important issue.” Fourteen percent said that “Trump had the guts to say exactly what was on his mind about an important problem we need to deal with.”

A broad majority of those polled also believes that Trump is doing damage to the GOP’s image.

Sixty-nine percent of Latinos surveyed said that they believe Trump is hurting the Republican Party’s image, while just 12% said he is helping it. Sixteen percent said he is having no impact on perceptions of the GOP.

The poll of 250 Latino adults was conducted July 26-30. The margin of error for 250 interviews among Adults is ±6.20%.

This story originally appeared on NBCNews.com

Donald Trump and Latino Voters

Donald Trump: 75% of Latinos have negative view of GOP front-runner

Updated