Cheerios brings back biracial family for Super Bowl ad

Updated

This story was updated at 9:09 p.m. ET Wednesday.

The Cheerios family is back.

The breakfast cereal’s new Super Bowl ad features the same fictional biracial family that sparked a backlash last year.

Titled “Gracie”–after six-year-old actress Grace Colbert, who stars as the daughter of an interracial couple–the ad presents another scene of family life. 

Forget the Seahawks and the Broncos: there may be another outcry, but most viewers are likely to declare this ad the Super Bowl winner.

Editor’s note: This story was updated to remove erroneous language.

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Cheerios brings back biracial family for Super Bowl ad

Updated