This story was updated at 9:09 p.m. ET Wednesday.
The Cheerios family is back.
The breakfast cereal’s new Super Bowl ad features the same fictional biracial family that sparked a backlash last year.
Titled “Gracie”–after six-year-old actress Grace Colbert, who stars as the daughter of an interracial couple–the ad presents another scene of family life.
Forget the Seahawks and the Broncos: there may be another outcry, but most viewers are likely to declare this ad the Super Bowl winner.
Editor’s note: This story was updated to remove erroneous language.