When you’re launching a company, you typically get the chance to build your brand from the ground up. There’s generally some flexibility when you’re new to the market. If you opt to buy someone else’s business, you inherit everything that comes with it. That includes the good and the bad. When Arthur Hawk bought a private Pennsylvania golf course, he knew the best way to attract new customers would be to give the company a new identity. He started the process by giving the business a new name.April 7, 2017
UP NEXT
MAGA sales tax: The Trump plan to make everything more expensive
06:59
For Facts Sake: Crime is down in the U.S., don’t let Trump anyone tell you differently
03:44
'Miserable to be in Congress': The big problems inside the Republican Conference
11:43
Federal Reserve decides not to raise interest rates
01:20
Are you better off financially today than you were four years ago?