Winning ugly vs. losing pretty: Living with attack ads

Updated
 

Joe Scarborough: I don’t know know a lot of candidates that wouldn’t rather win ugly than lose pretty. Jon Huntsman lost pretty. Mitt Romney, this past week, won ugly. Barack Obama won ugly in 2008; he ran more negative ads than anybody else in the history of television. He ran so many negative ads that he actually swung ahead of John McCain on the question of ‘Who do you trust more on taxes?’…These negative ads worked. They worked for Barack Obama; now they’re working for Mitt Romney.

Winning ugly vs. losing pretty: Living with attack ads

Updated