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Morning Joe

How 'Spider-Man' went from flop to hit on Broadway

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Once beleaguered by critics, the Spider-Man play on Broadway is now celebrating its second anniversary as one of the top 20 highest grossing Broadway shows of all time with a total gross of $145m. President of Jujamcyn Theaters Jordan Roth joins Morning Joe to discuss the play's rise to popularity.Nov.28.2012

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