Does new Priorities USA attack on Bain takes things too far?

Updated

The tone of a new ad from Priorities USA, a Democratic superPACs, is raising the eyebrows of more than a few people in D.C. and across the country.

The ad, titled “Understands” focuses on Joe Soptic, a former steelworker from Kansas City, discussing the hardships that fell on his family after he says a plant that employed him closed because of Mitt Romney and Bain Capital.

In the ad, Soptic says:

“I don’t think Mitt Romney understands what he’s done to people’s lives by closing the plant. I don’t think he realizes that people’s lives completely changed. When Mitt Romney and Bain closed the plant, I lost my healthcare, and my family lost their healthcare. And a short time after that my wife became ill. I don’t know how long she was sick and I think maybe she didn’t say anything because she knew that we couldn’t afford the insurance, and then one day she became ill and I took her up to the Jackson County Hospital and admitted her for pneumonia and that’s when they found the cancer and by then it was stage four. It was, there was nothing they could do for her. And she passed away in 22 days. I do not think Mitt Romney realizes what he’s done to anyone, and furthermore I do not think Mitt Romney is concerned.”

The Hill’s Brent Budowsky calls the ad both “sickening” and “despicable” and says the Obama administration should ask Priorities to pull the ad, and the Washington Post’s Nia Malika-Henderson digs further into Soptic’s story.

Watch the ad and the Morning Joe discussion and tell us if you think it goes too far.

Does new Priorities USA attack on Bain takes things too far?

Updated