The most striking thing about the video above is how brief it is. Typically, a two-minute-plus political ad, even when it’s a web video, is thought to be too long. When its score is a grating, hokey brand of Muzak that feels reminiscent of 1980s public-service announcements, that doesn’t help, either. But still, if Republicans are going to brag about their Congresswomen and use them as attempt to win back women voters, you’d hope they’d be able to produce a longer video – especially since, by these standards, a video of Democratic women would be more than twice as long.
The brand-new Women’s Policy Committee that House Republicans have formed released this yesterday, ostensibly, because they’re proud of the only 24 women in their 242-member majority caucus. According to a press release, Republicans created this “with the goal of raising the profile of GOP women in their roles as lawmakers, highlighting their diverse achievements and providing a unique, unified voice on a wide range of critically important issues.” Interesting that that is the goal, given that not one of them notes any of their actual achievements in Congress. So why are they really doing this?
We hear a lot in the video about how many of them are mothers, grandmothers, farmers, the first to do this and that, and how they’re fighting, as Rep. Virginia Foxx, said, “to get the government off your back, and out of your checkbook.” How about out of your bedroom, or out of your uterus?
I’ll bet that these 24 Republican women understand precisely why they’re suddenly forming a Women’s Policy Committee to spotlight themselves and their talking-points principles, but they’re do so without being fully honest about why. They might have gotten away with it, if it weren’t for those meddling facts – some of which Steve Benen pointed to yesterday on The Maddow Blog:
The “war on women” didn’t catch on as a national phenomenon because GOP officials are invariably men; it caught on after Republicans in Virginia decided to mandate medically-unnecessary, trans-vaginal ultrasounds for women who want to undergo a legal medical procedure…
And in nearly all relevant instances, every member of this new Women’s Policy Committee voted with their far-right, male counterparts.
On last night’s edition of “The Last Word with Lawrence O’Donnell” (embedded at right), guest host Martin Bashir had what I felt was the perfect description for this new Women’s Policy Committee effort: “cosmetic.” Melissa added to that as his guest last night, making the point that this is the kind of “base-level identity politics” that the GOP has said that they don’t agree with, and that: