Winning the same-sex marriage culture war

Updated
Kenneth Cole advertising
Kenneth Cole advertising

The country is entrenched in a culture war over same sex marriage, and judging by the uptick in viral memes, celebs and politicians “coming out,” and the steamy, new Time magazine cover… supporters of same-sex marriage are winning.

Starbucks CEO Howard Schultz defended the company’s support for same-sex marriage, telling a shareholder he was free to sell his shares if he didn’t like the company’s position on the issue. Schultz reportedly said that it wasn’t about the bottom-line, but about “respecting diversity.”

Beyoncé took to Instagram with a message inspired by her “Single Ladies” tune.

Anheuser-Busch used Facebook and its Bud Light brand to show support of same-sex marriage.

See other brands and companies who showed their support:

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The Defense of Marriage Act was signed into law back in September 1996. But 17 years later in a Washington Post op-ed just this month, President Clinton asked the court to overturn the law he signed.

I know now that, even worse than providing an excuse for discrimination, the law is itself discriminatory. It should be overturned.


The former president said “it was a very different time” when he signed the bill. Indeed, about half the country now thinks that same-sex marriage should be legal, compared to the 27% who supported marriage equality (and the 68%  majority against it) the year the controversial bill was signed.

The Court’s four liberal judges–Ginsburg, Breyer, Sotomayor and Kagan–appear ready to strike down the now-unpopular law.

While the Justices decide whether to offer a decision on an institution that one Justice described as “newer than cellphones and the internet,” they can consider the views of the former president who signed the law. “While our laws may at times lag behind our best natures, in the end they catch up to our core values,” Clinton wrote.

Winning the same-sex marriage culture war

Updated