At a Buckingham Palace reception on Tuesday, Canadian Prime Minister Justin Trudeau, French President Emmanuel Macron, and British Prime Minister Boris Johnson were recorded sharing a few candid thoughts as the latest NATO summit neared its conclusion. Not surprisingly, they appeared to have some concerns about Donald Trump.
The recorded rhetoric could've been far worse, though there was one obvious takeaway from the incident: the leaders of some of the United States' closest allies clearly don't have much respect for the current American president.
And as the Washington Post reported, that simple fact has become the basis for a striking new campaign ad.
Former vice president Joe Biden, a Democratic presidential candidate, released a new campaign ad late Wednesday highlighting the NATO video in a blistering critique of Trump's ability to lead on the global stage. Biden's campaign also mocked Trump's repeated insistence that the U.S. requires a president who isn't a "laughing stock," ending the ad with a graphic that read, "We need a leader the world respects." By early Thursday, the roughly minute-long video had been watched more than 4 million times.
"The world is laughing at President Trump," Biden tweeted. "They see him for what he really is: dangerously incompetent and incapable of world leadership."
In the latter half of the ad, the Democratic candidate describes the president as "insincere, ill-informed, corrupt, dangerously incompetent, and incapable, in my view, of world leadership."
Biden added, "And if we give Donald Trump four more years, we'll have a great deal of difficulty of ever being able to recover America's standing in the world, and our capacity to bring nations together."
If you watch the clip, note that this week's exchange in London isn't the only featured example of Trump facing ridicule on the international stage. The Biden campaign's ad also shows the Republican being laughed at during remarks at the United Nations, among other embarrassing moments. (My personal favorite remains Trump's decision to push aside Montenegro Prime Minister Dusko Markovic at a 2017 NATO gathering in preparation for a group photo.)
Why is it that this ad has struck a chord so quickly? I think there are a few angles to keep in mind.