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FOR FEBRUARY 2002 According to Jupiter Media Metrix, during the month of February, MSNBC attracted more than 20 million unique users for breaking news coverage, as well as for the latest news from the 2002 Winter Olympics in Salt Lake City. Internal measurements recorded more than 8.8 million unique users on February 21 for news on the ladies figure skating competition. Record numbers of users came to MSNBC throughout the month to read reports on Olympic speed skating, hockey and to get real-time Olympic results. Six days during the Olympic competition are now among MSNBC’s top 20 days. "MSNBC saw a tremendous growth in traffic from a combination of Olympics coverage and coverage of the war in Afghanistan," said Ona Karasa, general manager of MSNBC.com. "We look forward to continuing to provide our users with top quality news on timely events and the information they need for daily life." With a combined Home/Work audience of 18% of the Internet audience, MSNBC maintains a lead over all other news Web sites including, CNN.com, Yahoo! News, AOL News, NYTimes.com and USAToday.com. MSNBC’s audience includes www.MSNBC.com and its Olympic websites www.olympics.com and www.NBCOlympics.com.
Selected News Sites February 2002: Web Site Reach at Home/Work
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