Kentucky Senate: The Social Election

The Kentucky Senate race has become one of the most-watched races in the nation. Republican Mitch McConnell has represented Kentucky in the U.S. Senate since 1985 and is the current minority leader of the Senate. But Democratic challenger Alison Lundergan Grimes, the current secretary of state of Kentucky, is giving McConnell a run for his money. While McConnell is an incumbent and a leader in the Senate, Grimes has had campaign support from heavyweights like Hillary and Bill Clinton and Elizabeth Warren.

The latest polls: A Bluegrass poll on October 20th shows the race to be extremely tight — McConnell holds just a one-point lead over Grimes, 44% to 43%. Women voters are still largely up for grabs and could decide the election.

So how does this race stack up on social media? Here's a look at the Twitter numbers:

Who is talking about the Kentucky Senate race?

The following infographic, provided by Twitter, shows a snapshot of social conversations about Kentucky politics from the state's Twitter users over the past seven days. It also includes a breakdown of those conversations by age and gender (age and gender of Twitter users are determined by Twitter using their own internal algorithms). The data updates once a day at midnight.

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What issues do Kentucky voters care about?

The following infographic shows the most talked-about political issues by Kentucky Twitter users on the platform today. The data is based on keyword searches for a variety of terms associated with each topic. The data is provided by Twitter, and updates once a day at midnight.


How do the candidates stack up against each other?

How much is each candidate being talked about on Twitter? This infographic visualizes the number of Twitter mentions of each candidate today, and is updated once a day at midnight.

Head-to-Head

For more, see our social snapshots of the national race, Iowa, Colorado, North Carolina, and Georgia.