Chris’ List: Most/Least Respected Brands


There’s some new ammunition for the cola war. A survey from the research firm CoreBrand takes a look at the most respected brands based on high recognition with favorable views.

    1. PepsiCo and Coca-Cola (tie)

    1. Hershey’s

    1. Harley-Davidson

Least Respected Brands

    1. Delta Air Lines

    1. Philip Morris

    1. H&R Block