Sign up for the MSNBC newsletter
You have been successfully added to our newsletter.
Let our news meet your inbox
Jansing and Co
Nielsen study shows Twitter use can increase TV viewership
Nielsen tracked 221 episodes of broadcast primetime shows and found when Twitter followings are high during shows, there is a jump in the number of people who watch. Likewise, high viewership draws more people to Twitter. MSNBC’s Chris Jansing speaks with social media expert Eric Yaverbaum about the ways this study will affect networks, show promotion, advertisements, and the industry as a whole.