Where do good ideas come from?

Updated
Innovation is the “constant” of our lives, New York Times Magazine editor Hugo Lindgren writes in the publication’s newest issue. Dutch Queen Beatrix holds a...
Innovation is the “constant” of our lives, New York Times Magazine editor Hugo Lindgren writes in the publication’s newest issue. Dutch Queen Beatrix holds a...
AFP PHOTO / ANP ROYAL IMAGES / ROBIN VAN LONKHUIJSEN netherlands outROBIN VAN LONKHUIJSEN/AFP...

Innovation is the “constant” of our lives, New York Times Magazine Editor Hugo Lindgren writes in the publication’s newest issue.

This week’s special edition-titled “Who Made That?”-is devoted to innovation and its assorted mysteries. It reveals who invented prom and the guitar solo.

“Nobody has to plan obsolescence anymore; it just happens,” Lindgren writes.

Brad O’Farrell built a marketing empire around expertise in cat videos, such as the YouTube sensation “Keyboard Cat.” Another popular cat video is the $69 million “Puppy vs. Cat.”

“What we were looking to do here was really to look at the basic fixtures of life and where they came from. A lot of them changed constantly. Cat videos 10 years ago were not things that we would be talking about on this show,” Lindgren said Friday on Morning Joe.

Watch the web-exclusive greenroom interview with Lindgren on what it means to be innovative.

Are you making things happen like Hugo Lindgren? Join the conversation for each week’s Afternoon MoJoe greenroom interview. Tweet us your brilliant ideas on innovation to #MoJoe, Morning Joe’s web-only series of videos.

Where do good ideas come from?

Updated